It’s important to remember that participating in a successful trade show requires a lot of time and effort. Underestimating the preparation and the planning necessary for a trade shows is one of the more common reasons that businesses are not successful. If you are going to invest money in a trade show booth, you will also have to invest your time, effort and creativity in order to obtain the desired effect. A good trade show booth can make the difference between a good experience and an extraordinary one.
Simply follow the tips below to make sure that your customers not only remember your booth, but that they remember it in a positive and enthusiastic way.
Tip #1: Color
One of the first things that your customers see when they are enter the trade show is the color. It’s important to have an inviting or bold graphic display with colors that will attract and intrigue your customers. Use bright, happy colors as they signify energy and class.
Use your graphic display to it’s full advantage. Add specific text and other graphic elements that will uniquely identify your business so that your display will be memorable.
Tip #2: Pre-show Promotions
Not many exhibitors take advantage of pre-show promotions. This is an excellent marketing tool as it allows you to sort through the visitors that you will receive. You’ll know which are the best prospects and you can make sure that they are aware of your presence in the trade show. You have numerous media options such as e-mails, invitations, free mail offers (take for example a free product received when you show the mail offer at the booth).
Tip #3: Seeing Is Believing
Put on a free show or a product demonstration. People love a good show! And if they can see how your product works, and what it can do, then they will get much more excited about it. It’s a great way to interact with your customers and it will attract many more people to your booth. You can offer on the spot products at an attractive price, so people will want to buy your product right away to make sure they get the best deal. It’s a great way to recover part of your trade show booth expenses and make a profit too.
Tip #4: Lights and Music
Lights and music can be the perfect combination for you to improve your trade show booth. People are automatically attracted to lights, and music will get their attention. Listening to some invigorating music will keep your visitors longer near your trade show booth, which will give you more time to sell your product. Just make sure not to make the music too loud. You don’t want to annoy your customers, and you want to be able to converse with them easily, without shouting over loud music.
Tip #5: Everyone Loves Free Stuff
Giveaway gifts and trade show items are offered to the customers and designed to promote your business and products. In choosing the right giveaway gift, make sure that your customer will want to keep and use the item, which is the key to it’s effectiveness. So take your time, talk to a professional supplier and come up with an item that is very different from what your customers expect to receive.
Here are some ideas: notepads with your signage, bags, pens, water bottles and totes with your name and logo.
The success of your trade show booth comes from one word: BALANCE. It’s important to make your trade show display an inviting place that is interesting without being cluttered. The tools of your marketing strategy: presentation, contests, interactive elements and media presentations can introduce your business and your products/services to all prospects making sure they have a unforgettable experience.