Greeting cards are indeed one of the best ways to reach out and touch the person to whom you wish to convey love. Love is one of the greeting card industry’s best friends. Love sells products. Love sells words and images. Love even sells colors.
When you sell greeting cards, you sell emotions. Love is the strongest emotion.
The love that is shown with a simple greeting card can start a relationship that will last a lifetime. Whether it be a friendship-only type of love or a relative reconnecting with another relative after a long absence of closeness, or the most common love of a couple seeking that special bond, a greeting card can play a big part.
Anytime a greeting card is given to someone who is in pain, it shows a love of someone who cares. When a person is hospitalized for a life-long illness, a greeting card can be a daily reminder, placed by the bedside, that the person is not alone in their suffering. When someone has suffered a hurt with another kind of pain, the pain of losing someone loved to death or separation, a greeting card can show a tender love of compassion. When someone has hurt feelings, a greeting card can show a love from empathy or a request for forgiveness. When a small child has been separated from their parent, grandparent, sibling, or even a best friend, a greeting card can send love across the miles. Love is the most tender of emotions.
The pictures on a greeting card can show love to introduce the caring that is placed inside with the words of the card. It helps clarify and create the mood when a greeting card has a loving picture as a preview to the feelings inside. The card may even help melt a hardened heart that has closed itself off to love.
Never underestimate the power of a greeting card meant to send a bit of love. While some scoff at the simple act of a card given, others depend upon the card’s power to smooth the way for a deeper relationship with the recipient. A person’s favorite colors, favorite flowers, favorite animals, or a hobby shown on the front of the card can touch something inside their hearts or jog a long-lost fond memory. The person then opens the card and may smile if a smile has not yet been forthcoming. Once they read the words that were chosen with care, it will seal the mood. After that, it is often only a bit of time before a phone call or letter or even an email of much awaited thanks will evolve. Once more, love is revived and celebrated.
Greeting cards….so simple and yet a saving grace for many. It should jog the memory to recall the nervousness with which the first greeting card was given by a shy teen to a sweet first love. Maybe the memory is of a lonely elderly person trying to find a soul-mate after years of missing their spouse. Whatever the memory, you can bet there is a greeting card involved somewhere along the line!